Authors : O. A. Bunakov and V. A. Rubtzov
Abstract: In this study, the difficulties of positioning of tourist potential and the creation of positive tourist image reveal. The main problems of positioning are allocated and also the need of creation of positive image for a sustainable development of the sphere of tourism is shown.
O. A. Bunakov and V. A. Rubtzov, 2016. Complexity of Positioning in Tourism as the Basis of its Sustainable Development. International Business Management, 10: 5101-5103.