Authors : Juliana Vitoria Vieira Mattiello Da Silva and Roberto Frota Decourt
Abstract: The purpose of this research is to investigate the main reasons that motivated entrepreneurs to join the program of Brazilian Government that created special conditions for the known as informal worker to become a legal Sole Micro Entrepreneur and verify if they are satisfied with results obtained. This can help other Entrepreneurs to evaluate if it is interesting for them to join to the program, to researchers propose improvements, to the Brazilian Government improves the program and other countries know this good initiative to reduce the informal economy. This research conducted a telephone-based survey with 607 Sole Micro Entrepreneur. The preference of Sole Micro Entrepreneurs of Mato Grosso to formalize according to the application of conjoint analysis was "to have a formal company" and the main benefits that they expected to join to the program are "to fee waiver for the record" and "the possibility of growth as an entrepreneur. They got satisfied with the "Increased credibility of the company" but they got disappointed with the possibility of "getting credit". We identified that older entrepreneur that asked smaller values of credit have more probability to have their credit ask approved.
Juliana Vitoria Vieira Mattiello Da Silva and Roberto Frota Decourt, 2016. Sole Micro Entrepreneurs: Perceptions about the Formalization of Small Business in Brazil. International Business Management, 10: 5208-5214.