Authors : S.M.S. Rana, A. Osman, A.H. Abdul Manaf, M. Solaiman and M.S. Abdullah
Abstract: This study aims at empirically analyzing the impacts of supply chain strategies in influencing the retail supply chain responsiveness. For the purpose of the study, the researchers collected the data with a structured questionnaire from 115 outlets managers of some selected retail chain stores in Bangladesh. Collected data were analyzed using Partial Least Squares Method with smart PLS Software Version 2.0M3. The present study has shown some meaningful findings regarding the determinants of retail supply chain performance. Firstly, it is found in the study that agile supply chain strategy is the most pivotal factor influencing retail supply chain responsiveness. The lean strategy was also found to be a contributor to the retail supply chain responsiveness but insignificant while hybrid strategy was found to exhort very weak influence in increasing the responsiveness of retail supply chain. The findings of this study can benefit the supply chain managers involved in retailing. From this study, retail managers can know which strategy they should adopt to bring forth substantial advantage for the companies by maintaining responsiveness in their supply chain. With the application of supply chain strategy, retailers can make a wise decision to increase organizational performance and to remain responsive to customer preferences. This study is one of the novelties in supply chain management research because it explored the influence of supply chain strategies as the determinants of retail supply chain responsiveness.
S.M.S. Rana, A. Osman, A.H. Abdul Manaf, M. Solaiman and M.S. Abdullah, 2016. Supply Chain Strategies and Responsiveness: A Study on Retail Chain Stores. International Business Management, 10: 849-857.