Authors : Reza Esmaeilifar, Nasibeh Faghih Mirzaei, Mohd Wira Mohd Shafiei and Ahmad Albattat
Abstract: As the public is increasingly concerned about environmental issues, green innovation is rapidly becoming a strategic tool that can enhance a hotel’s competitive advantage. One of the most important considerations for hotels in deciding whether to implement green initiative is to understand customers’ attitudes and demand for such new products. Green designed hotels have potential to be seen as new innovation in tourism I industry. Satisfaction and attractiveness level of tourists from green building design and green decorative was examined in this study, in addition, this study aims to find an answer for the question that is whether that hotels with green design can be seen as competitor in this industry or not? And can this satisfaction bring more interest about these kinds of hotels in this competition. The green design hotel have a positive effect on customer satisfaction and hotel wining competition. These results have important implications for designing strategic for the truism industry. A total of 406 cases were used to answer the research questions. Findings indicate that customer’ green designed hotels are in general, significantly associated with their expressed intentions to visit a green designed hotel to spread word of mouth about a green hotel and to pay more for it.
Reza Esmaeilifar, Nasibeh Faghih Mirzaei, Mohd Wira Mohd Shafiei and Ahmad Albattat, 2015. Green Designed Hotel as Innovation in Tourism Industry. Journal of Engineering and Applied Sciences, 10: 227-237.