Authors : Tae-Young Kim, Yen-Yoo You and Joo-Sang Jeon
Abstract: This research was carried out to identify significance recognition of consulting projects on technical impact, project management capability and corporate image in government-supported technical consulting for SMEs (Small and Medium-sized Enterprises) and startups and suggest policy implications. The SMEs and startups who benefited from government-supported technical consulting were selected to identify the effect of significance recognition of consulting projects and a survey was progressed for about a month from April 2015. Finally, 311 questionnaires excluding the questionnaires with missing values were used. For data processing in this research, SPSS Ver. 22 and AMOS Ver. 22 as statistical programs were used. The empirical results showed that the significance recognition of consulting projects had a positive (+) effect on technical impact and project management capability as consulting performance and that significance recognition had a positive (+) effect on corporate image. In the affecting relationship between technical impact and project management capability, technical impact had a positive (+) effect on project management capability. Finally, technical impact had a positive (+) effect on corporate image but project management capability did not have a meaningful effect on corporate image. This presents that there is no direct relationship between project management capability and corporate image in technical consulting. The conclusion was drawn that the significance recognition of consulting projects in SMEs and startups had a positive (+) effect on corporate image by the medium of technical impact. This research suggests that the attitude of SMEs and startups who participate in consulting, i.e., significance recognition of consulting projects is an important factor to enhance consulting performance and corporate image. Through improving SMEs and startup’s significance recognition and reinforcing the government’s support, it will be expected to contribute to increasing the effectiveness against the investment in consulting support policy.
Tae-Young Kim, Yen-Yoo You and Joo-Sang Jeon, 2018. Effects of Significance Recognition of Consulting Projects on Technical Impact, Project Management Capability and Corporate Image: Focusing on Government-supported Technical Consulting for Smes and Startups. Journal of Engineering and Applied Sciences, 13: 2505-2510.