Journal of Aquaculture Feed Science and Nutrition
Evaluation of Marketing Margin of Farm-Raised Catfish (Clarias gariepinus) Marketing Intermediaries In Ibadan, Oyo State
Authors : A.O. Ayanboye, J.G. Adewale and M.O. Olaniyi
Abstract: This study investigates the distribution channels and marketing margin of market
intermediaries of farm-raised Clarias gariepinus in Ibadan, Oyo State.
A well structured questionnaire was used to collect data from 10 fish producers,
20 wholesalers, 50 retailers and 20 fish processors in 5 major fresh fish markets
in Ibadan metropolis. The data collected were analyzed using descriptive and inferential
statistics. Market margin for the most prominent market channel of distribution
were estimated. The marketing margin for wholesalers, retailers and consumer were
180,
220
and 350;
while, the net margins were 145,
202
and 288
on 1 kg of fish. The results of the study also revealed that the producer’s
share in consumer’s Naira were 62.5, 57.69 and 46.15% for wholesalers, retailers
and processors, respectively. The producers share in consumer’s Naira was
quiet low among the processors (46.15%) as a result of the added value on the
processed fish. The results of the study revealed that the share of the market
intermediaries in the consumer’s Naira is substantial; however, efforts should
be made to increase fish distribution channel to the consumers through the producers,
so as to reduce the marketing margin of the intermediaries.
How to cite this article:
A.O. Ayanboye, J.G. Adewale and M.O. Olaniyi, 2012. Evaluation of Marketing Margin of Farm-Raised Catfish (Clarias gariepinus) Marketing Intermediaries In Ibadan, Oyo State. Journal of Aquaculture Feed Science and Nutrition, 4: 61-63.