Authors : Khadijeh Safiri , Solmaz Heshmati and Zoha Jafarnejad
Abstract: The present study investigates youth attitudes towards material values and the impact of social and cultural factors on it in Iran. The present study examines 400 participants of both genders. Multi-level cluster sampling in three districts of Tehran were applied for data gathering. Data processing was done in various levels of 2 and multivariable analysis and analysis of the route. Dimensions of materialistic values inferred (the dependant variables) as spouse; job, friend selection and judgment about the others. Cultural and social factors (independent variables) considered with the behavior, discourse and opinions of others such as family, friends, relatives and internal/external multimedia programs and norm-related pressure in society; social and economical status of family was investigated fully. All independent variables had direct and positive relationship with dependant variable. Regression analysis indicated that variance of dependant variables with this rate was anticipated by independent variables.
Khadijeh Safiri , Solmaz Heshmati and Zoha Jafarnejad , 2008. Study of Social and Cultural Factors on Youth Attitudes Towards Material Values in Iran. Pakistan Journal of Social Sciences, 5: 968-975.