Research Journal of Applied Sciences

Year: 2016
Volume: 11
Issue: 11
Page No. 1354 - 1361

The Relationship between Industry Strategy, Regulation and Attitude towards Genetically Modified Food among Malaysian Food Manufacturers

Authors : Siti Husmila Hussin, Risyawati Mohamed Ismail and Abd Rahim Romle

Abstract: There is no denying that the remaining of industry in the current competitive and complexity global market led by the acceptance of industry towards latest technology. Hence, Genetically Modified Food (GMF) or known as food biotechnology is a latest technology in Malaysia which has been manufactured through the method of modern genetic engineering. Gathering response from Malaysian industry which emphasized on food sector is an advantageous means of gaining fruitful information on acceptance of GMF among food industries. Therefore, the main aim of this study is to explore the GMF acceptance among Malaysian food manufacturers. Empirical data was collected in the planned quantitative survey of 248 processed food industries in Malaysia. The finding revealed that implementation or support of proper strategy leading an increment of GMF acceptance in the food industry. Food industry also raised up their acceptance towards GMF through the implementation and support of systematic regulatory system. In addition, positive attitude feedback or response shown by manufacturers also boosted up food industry’s acceptance towards GMF. This phenomenon matched to the institutional theory which exhibited that strategy of the industry, government’s regulation as well as manufacturer’s attitude contributed to the increased acceptance of GMF in the food industry.

How to cite this article:

Siti Husmila Hussin, Risyawati Mohamed Ismail and Abd Rahim Romle, 2016. The Relationship between Industry Strategy, Regulation and Attitude towards Genetically Modified Food among Malaysian Food Manufacturers. Research Journal of Applied Sciences, 11: 1354-1361.

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