Authors : Marzieh Sharghi, Ebrahim Fayyaz and Masoud Kausari
Abstract: Those commercials advertising that contain forms and images are symbolic and mythical and do not reveal indirectly express node is created in the mind of the audience that the audience trying to open the knots lead to publicity that is more effective. On the other hand, using paint colors, apart from the aesthetic issue should be commensurate with the product and is closely associated with color that is closer to the audience, this myth is not possible except by choice of colors. Each commercials advertising has three main components, including the text, non-text (design, photography, painting) and is intended color. Semiotic analysis was trying to advertising legend among the elements of writing, dyes used and mythic images and symbols in each advertising is associated in the minds of the audience communicate and showed that the juxtaposition of these elements in mind mythical concepts and mythical themes and archetypes whether expressed or not.
Marzieh Sharghi, Ebrahim Fayyaz and Masoud Kausari, 2016. Myths and Propaganda: Semiotic Analysis of Myth in Commercial Advertisements Ments. The Social Sciences, 11: 6203-6207.