Asian Journal of Information Technology
Year:
2013
Volume:
12
Issue:
1
Page No.
39 - 44
Analysis of Customer Segmentation in Bank XYZ Using Data Mining Technique
Authors :
Arta M.Sundjaja
References
Chaudhuri, S., U. Dayal and V. Narasayya, 2011. An overview of business intelligence technology. Commun. ACM, 54: 88-98.
CrossRef | Dibb, S., 1998. Market segmentation: Strategies for success. Market. Intell. Plann., 16: 394-406.
CrossRef | Direct Link | Farrokhi, V. and L. Pokoradi, 2012. The necessities for building a model to evaluate business intelligence projects-Literature review. Int. J. Comput. Sci. Eng. Survey, 3: 1-10.
Direct Link | Goyat, S., 2011. The basis of market segmentation: A critical review of literature. Eur. J. Bus. Manage., 3: 45-54.
Direct Link | Kotler, P. and K.L. Keller, 2006. Marketing Management. 12th Edn., Pearson/Prentice Hall, Upper Saddle River, NJ., pp: 134-138.
Mawoli, M.A. and D. Abdulsalam, 2012. Effective market segmentatin and viability of islamic banking in Negeria. Aust. J. Bus. Manage. Res., 1: 1-9.
Direct Link | Schiffman, L.G. and L.L. Kanuk, 2000. Consumer Behavior. 9th Edn., Prentice Hall, Upper Saddler River, New Jersy, ISBN: 8177589997.
Sun, S., 2009. An analysis on the conditions and methods of marketing segmentation. Int. J. Bus. Manage., 4: 63-70.
Direct Link | Ubiparipovic, B. and E. Durkovic, 2011. Application of business intelligence in the banking industry. Manage. Inform. Syst., 6: 23-30.
Direct Link | Venter, P. and D. Tustin, 2009. The availability and use of competitive and business intelligence in south african business organisations. Sourthern Afr. Bus. Rev., 13: 88-117.
Direct Link |