International Business Management

Year: 2016
Volume: 10
Issue: 6
Page No. 702 - 709

A Comparative Study of Advertisement Revenue Between Malay and English Magazine in Malaysia

Authors : Hamedi M. Adnan, Nor Zaliza Sarmidi, SitiEzaleila Mustafa, Moahamad Saleeh Rahamad and Abdul Wahid Jais

References

Daly, C.P., P. Henry and E. Ryder, 1997. The Magazine Publishing Industry. 1st Edn., Allyn and Bacon, Boston, ISBN: 9780205166121, Pages: 310.

Das, M., 2000. Men and women in Indian magazine advertisement: A preliminary report. Sex Roles, 43: 699-717.

Frith, K.T., H. Cheng and P. Shaw, 2004. Race and beauty: A comparison of Asian and Western models in women's magazine advertisements. Sex Roles, 50: 53-61.
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Lin, C.L., 2008. Sexual issues: The analysis of female role portrayal preferences in Taiwanese print ads. J. Bus. Ethics, 83: 409-418.

Marimoto, M. and S. Chang, 2009. Western and Asian models in Japanese fashion magazine advertising. J. Int. Consumer Marketing, 21: 173-187.

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