Journal of Mobile Communication
Year:
2020
Volume:
14
Issue:
1
Page No.
1 - 7
References
Allen, C., D. Kania and B. Yaeckel, 2001. One-to-One Web Marketing. Wiley Publishing, Hoboken, New Jersey,.
Ankri, G. and P. Lannoo, 2009. E-Marketing & E-Commerce. 2nd Edn., Vuibert Publisher, Paris, France,.
Barrett, N., 1997. Advertising on the Internet: How to Get your Message Across on the World Wide Web. Kogan Page, London, UK.,.
Boulay, J., B. De Faultrier and M. Vlad, 2010. [Internet and distribution channel: From the evolution of practices to new power balances (In French)]. J. Manage. Sci. Direction Manage., 45: 29-37.
Chaudhuri, A. and M.B. Holbrook, 2003. The chain of effects from brand trust and brand effect to brand performance: The role of brand loyalty. J. Marketing, 65: 81-93.
CrossRef | Direct Link | Costes, Y., 2000. [Understand and measure the profile and behavior of Internet users (In French)]. French Marketing Rev., 2: 177-178.
Czellar, S. and J.E. Denis, 2002. [An integrative model of the brand’s client capital: A psycho-cognitive perspective (In French)]. Marketing Res. Appl., 17 : 43-55.
Donthu, N. and A. Garcia, 1999. The internet shopper. J. Advertising Res., 39: 52-68.
Erdem, T. and J. Swait, 1998. Brand equity as a signaling phenomenon. J. Consumer Psychol., 7: 131-157.
CrossRef | Direct Link | Gattiker, U.E., S. Perlusz and K. Bohmann, 2007. Using the internet for B2B activities: A review and future directions for research. Internet Res., 10: 126-140.
CrossRef | Direct Link | Hoffman, D.L. and T.P. Novak, 1996. Marketing in hypermedia computer-mediated environments: Conceptual foundations. J. Market., 60: 50-68.
Direct Link | Hoffman, D.L., T.P. Novak and P. Chatterjee, 2010. Commercial scenarios for the web: Opportunities and challenges. J. Comput. Mediated Commun., Vol. 1, 10.1111/j.1083-6101.1995.tb00165.x
Ju-Pak, K.H., 2017. Content dimensions of web advertising: A cross-national comparison. Int. J. Advertising, 18: 207-231.
CrossRef | Direct Link | Peltier, J.W., J.A. Schibrowsky and D.E. Schultz, 2003. Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing. Int. J. Advert., 22: 93-115.
Direct Link | Quelch, J.A. and L.R. Klein, 1996. The internet and international marketing. MIT Sloan Manage. Rev., Vol. 37,
Samiee, S., 2002. Exporting and the Internet: A conceptual perspective. Int. Marketing Rev., 15: 413-426.
CrossRef | Direct Link |