The Social Sciences

Year: 2016
Volume: 11
Issue: 29
Page No. 7134 - 7139

Russian Citizen Personality Typology and Their Belonging to the Generations “X”, “Y”, “Z” Impact on the Perception of Colors During Demand and Consumer Preferences Development

Authors : Shklyar Tatyana Lvovna, Mkhitaryan Sergey Vladimirovich and Tultaev Timur Alexeevich

References

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Anonymous, 2016. Federal State statistics service. Russia. http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/statistics/population/demography.

Anonymous, 2016. How can we determine the nature of a man according to a person's favorite color?. Russia. http://kpacotka.info/000110.HTM.

Sapa, A.V., 2014. Generation Z: Generation era. Innovative Projects Programs Edu., 2: 24-30.

Shklyar, T.L., S.V. Mkhitaryan and T.A. Tultaev, 2015. Analysis of dependence of the emotional perception of colors on the type of personality of the Russian consumers of advertising information. Social Sci. Pak., 10: 1223-1231.

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