References

Affram, P.C. and S. Darwa, 2015. Consumers knowledge, understanding and use of food label information and how it affects purchasing decision in Ho, Ghana. Asian J. Empir. Res., 5: 24-39.
Direct Link  |  

Agariya, A.K., A. Johari, H.K. Sharma, U.N. Chandraul and D. Singh, 2012. The role of packaging in brand communication. Intl. J. Sci. Eng. Res., 3: 1-13.

Ampuero, O. and N. Vila, 2005. Consumer perceptions of product packaging. J. Consumer Market., 23: 100-112.
Direct Link  |  

Bix, L., W. Seo and R.P. Sundar, 2013. The effect of colour contrast on consumers attentive behaviours and perception of fresh produce. Packaging Technol. Sci., 26: 96-104.
CrossRef  |  Direct Link  |  

Burton, S. and E.H. Creyer, 2004. What consumers don't know can hurt them: Consumer evaluations and disease risk perceptions of restaurant menu items. J. Consum. Affairs, 38: 121-145.
CrossRef  |  Direct Link  |  

Chin, T.A., A.B.A. Hamid, A. Rasli and H.H. Tat, 2014. A literature analysis on the relationship between external integration, environmental uncertainty and firm performance in Malaysian SMEs. Procedia Social Behav. Sci., 130: 75-84.
Direct Link  |  

DSM., 2016. Small and medium enterprises 2014. Department of Statistics Malaysia, Putrajaya, Malaysia.

Dahnil, M.I., K.M. Marzuki, J. Langgat and N.F. Fabeil, 2014. Factors influencing SMEs adoption of social media marketing. Procedia Social Behav. Sci., 148: 119-126.
Direct Link  |  

DeVellis, R.F., 2012. Scale Development: Theory and Applications. 3rd Edn., Sage Publisher, Thousand Oaks, California, Pages: 206.

Din, N., M.S.M. Zahari and S.M. Shariff, 2012. Customer perception on nutritional information in restaurant menu. Procedia Social Behav. Sci., 42: 413-421.
Direct Link  |  

Dodd, M.D. and D.W. Supa, 2011. Understanding the effect of corporate social responsibility on consumer purchase intention. Pub. Relat. J., 5: 1-19.

Efthalia Dimara and Dimitris Skuras, 2005. Consumer demand for informative labeling of quality food and drink products: A European Union case study. J. Consum. Market. 22: 90-100.
CrossRef  |  

Fenko, A., H. Lotterman and M. Galetzka, 2016. What’s in a name? The effects of sound symbolism and package shape on consumer responses to food products. Food Quality Preference, 51: 100-108.
Direct Link  |  

Ford, A., C. Moodie and G. Hastings, 2012. The role of packaging for consumer products: Understanding the move towards plain tobacco packaging. Addiction Res. Theor., 20: 339-347.
Direct Link  |  

Grunert, G.K., L. Fernandez-Celemin, J.M. Wills, S.S. Bonsmann and L. Nureeva, 2010. Use and understanding of nutrition information on food labels in six European countries. J. Public Health, 18: 261-277.
CrossRef  |  

Hamlin, R.P., 2016. The consumer testing of food package graphic design. Br. Food J., 118: 379-395.
Direct Link  |  

Hashim, M.K., 2007. SMEs in Malaysia: A Brief Handbook. August Publisher, Malaysia, ISBN:9789833317424, Pages: 179.

Hoq, M.Z., N.C. Ha and S.M. Said, 2009. SMEs in the Malaysian economy. Int. J. Marketing Stud., 1: 3-17.

Keller, K.L., 2003. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 2nd Edn., Prentice-Hall, Englewood Cliffs, New Jersey, USA.,.

Khalique, M., A.H.B.M. Isa, N. Shaari, J. Abdul and A. Ageel, 2011. Challenges faced by the Small Medium Enterprises (SMEs) in Malaysia: An intellectual capital perspective. Intl. J. Curr. Res., 3: 398-401.
Direct Link  |  

Kim, E., S. Ham, I.S. Yang and J.G. Choi, 2013. The roles of attitude, subjective norm and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant industry. Intl. J. Hospitality Manage., 35: 203-213.
CrossRef  |  Direct Link  |  

Kuvykaite, R., A. Dovaliene and L. Navickiene, 2009. Impact of consumer package communication on consumer decision making process. Econ. Manage., 14: 441-447.

Mackison, D., W.L. Wrieden and A.S. Anderson, 2010. Validity and testing of a short questionnaire developed to assess consumers use, understanding and perception of food labels. Eur. J. Clin. Nutr., 64: 210-217.
CrossRef  |  Direct Link  |  

Magnier, L. and J. Schoormans, 2015. Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern. J. Environ. Psychol., 44: 53-62.
Direct Link  |  

Magnier, L., J. Schoormans and R. Mugge, 2016. Judging a product by its cover: Packaging sustainability and perceptions of quality in food products. Food Qual. Preference, 53: 132-142.
Direct Link  |  

Mayfield, K., L. Tang and R. Bosselman, 2014. Nutrition labeling for restaurant menu items: College students preferences for nutrition information and its influence on purchase intention. J. Quality Assurance Hospitality Tourism, 15: 310-325.
Direct Link  |  

Ogba, I.E. and R. Johnson, 2010. How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consum., 11: 77-89.
Direct Link  |  

Omar, M.W., M.I. Fadzil, M.N.M. Ali and M.R. Shaharudin, 2011. The effectiveness of bumiputra SME food product packaging in the Malaysian customers perception. Canadian Social Sci., 7: 102-109.

Pallant, J., 2016. SPSS Survival Manual. 6th Edn., McGraw-Hill, Berkshire,.

Park, C.W., D.J. MacInnis and J. Priester, 2006. Beyond attitudes: Attachment and consumer behavior. Seoul Nat. J., 12: 3-36.
Direct Link  |  

Peters-Texeira, A. and N. Badrie, 2005. Consumers perception of food packaging in Trinidad, West Indies and its related impact on food choices. Int. J. Consumer Stud., 29: 508-514.
CrossRef  |  Direct Link  |  

Prinsloo, N., D.V.D. Merwe, M. Bosman and A. Erasmus, 2012. A critical review of the significance of food labelling during consumer decision making. J. Family Ecol. Consum. Sci., 40: 83-89.
Direct Link  |  

Priyadarshini, V., 2014. Awareness and use of food labelling information among consumers in Bhubaneswar city. Food Sci. Res. J., 5: 114-119.
Direct Link  |  

Ramayah, T., N.S. Ling, S.K. Taghizadeh and S.A. Rahman, 2016. Factors influencing SMEs website continuance intention in Malaysia. Telematics Inform., 33: 150-164.
CrossRef  |  Direct Link  |  

Rokka, J. and L. Uusitalo, 2008. Preference for green packaging in consumer product choices: Do consumers care?. Intl. J. Consum. Stud., 32: 516-525.
CrossRef  |  Direct Link  |  

Rundh, B., 2005. The multi-faceted dimension of packaging: Marketing logistic or marketing tool?. Br. Food J., 107: 670-684.
Direct Link  |  

SMECM., 2017. SME in Malaysia: Profile and importance to the economy. SME Corporation Malaysia, Kuala Lumpur, Malaysia.

Saleh, A.S. and N.O. Ndubisi, 2006. An evaluation of SME development in Malaysia. Int. Rev. Bus. Res. Pap., 2: 1-14.
Direct Link  |  

Sial, M.F., A. Gulzar, N. Riaz and B. Nawaz, 2011. Impact of labeling and packaging on buying behavior of young consumers with mediating role of brand image. Interdiscipl. J. Contemp. Res. Bus., 3: 1022-1029.

Silayoi, P. and M. Speece, 2004. Packaging and purchase decisions: An exploratory study on the Impact of involvement level and time pressure. Br. Food J., 106: 607-628.
CrossRef  |  Direct Link  |  

Silayoi, P. and M. Speece, 2007. The importance of packaging attributes: A conjoint analysis approach. Eur. J. Marketing, 41: 1495-1517.
Direct Link  |  

Sun, Y.H.C., 2013. Menu nutrition labels effects on customers attitudes toward menu and restaurant dining intentions: The moderating role of psychosocial factors. J. Food Serv. Bus. Res., 16: 139-154.
Direct Link  |  

Tahir, P.R., J. Hanaysha and M. Sultana, 2016. Level of success of halal small and medium entrepreneurs in Malaysia. Asian J. Sci. Res., 9: 214-218.

Thomson, M., D.J. MacInnis and C.W. Park, 2005. The ties that bind: Measuring the strength of consumers' emotional attachments to brands. J. Consum. Psychol., 15: 77-91.
CrossRef  |  Direct Link  |  

Underwood, R.L., N.M. Klein and R.R. Burke, 2001. Packaging communication: Attentional effects of product imagery. J. Prod. Brand Manage. 10: 403-422.
CrossRef  |  

Yuwono, M.A.B., 2016. Impact of coffee product packaging and labeling on purchase intentions with mediating of brand image. Acad. Strategic Manage. J., 15: 150-154.

Zaidi, S.H.A. and B. Muhammad, 2012. Awareness of Pakistani consumers towards nutritional labeling on product packaging in terms of buying behavior. Intl. J. Bus. Social Sci., 3: 97-103.