Authors : Abdul Malik, Imam Shofwan, R.C. Achmad Rifai and Ghanis Putra Wijayanto
Abstract: The average student has a very high loyalty to Faculty of Education. Students who have above average faculty loyalty are: majoring in Curriculum and Educational Technology, Counselling and Guidanceand Education of Elementary School Teacher UPP Semarang, while students who are below faculty average are Non formal Education, Education of Elementary School Teacher UPP Tegal, Psychology and Education of Early Chilhood School Teacher. The image of the faculty, student expectations, hardware quality and software quality together influence the perceived value built by students about the value of lecture benefits. Therefore, if the faculty image, student expectations, hardware qualityandsoftware quality are in good condition, jointly contribute to building student’s perceptions about the value of lecture benefits. Student assessment of faculty image has a positive and significant effect on student loyalty; therefore if the image of the Faculty in the eyes of students is appropriately viewed, the higher the level of student loyalty. Student expectations affect student loyalty. Therefore, if the Faculty can meet student expectations well, the higher the level of student loyalty. Faculty image, student expectations, hardware quality, software quality and perceived value together influence student loyalty. Therefore, if the image of the Faculty, student expectations, the quality of hardware, the quality of software and the perception of values made by students are right, then the loyalty of students towards the Faculty is also higher.
Abdul Malik, Imam Shofwan, R.C. Achmad Rifai and Ghanis Putra Wijayanto, 2019. Determinant Model of Student Loyalty (Student Loyalty Survey Faculty of Education, Universitas Negeri Semarang). The Social Sciences, 14: 431-439.